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One Blogger Alone Is Not Enough To Increase Eyeballs — and Sales

April 9, 2013 by JakeWengroff Leave a Comment

Some companies still think that the job of blogging should go to only one person -- whether internal or to a freelance ghostwriter. While this may make economic sense and address a task that needs to get done, companies will find that there aren't any more inquiries or sales leads. This is because content is only one part of the job; content marketing and distribution is the second and more important component.  You can't have one without the other. When an employee or consultant writes … [Read more...]

Filed Under: Enterprise, Marketing, Social Analytics, Social Business, Social CRM, Social Media, Social Sales Tagged With: blog, blogger, bloggers, blogging, blogs, CRM, sales, social CRM, social sales, social selling

It’s On: Oracle To Battle Salesforce for Ownership of the ‘Marketing Cloud’

December 20, 2012 by JakeWengroff Leave a Comment

Today's announcement of enterprise software maker and CRM provider Oracle buying marketing automation vendor Eloqua for $811 million has many people -- including this analyst -- blindsided. After all, Eloqua just went public in August, raising $92 million. And a little more than 4 months later, it gets acquired? It was unclear from the news announcements if it was an all-stock deal, but clearly, Oracle is trying to do battle with the other enterprise software maker and CRM provider … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: cloud, Eloqua, marketing, Marketing Cloud, Oracle, Salesforce, social, social business, social CRM

Experiencing Social at Eloqua Experience, Part 2

November 14, 2012 by JakeWengroff Leave a Comment

After attending the Eloqua Experience conference in Orlando last week, I got warm fuzzies that demand generation marketers are getting more social.  After all, if the leader in the space is pushing social, then the rest of the industry will be soon to follow. Eloqua is a marketing automation and revenue performance management software provider.  The main engine of the platform primarily performs outbound marketing that pushes emails offering webinar invitations or content pieces (whitepapers, … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: campaign, demand generation, Eloqua, marketing, marketing automation, social CRM, social data, social media, social media marketing

The Call Center Evolves into a Social CRM Powerhouse

October 9, 2012 by JakeWengroff Leave a Comment

This morning's news on TechCrunch that social software provider Lithium Technologies acquired customer care application Social Dynamx points not only to further consolidation, but also to the fact that customer service operations might be the quiet battle ax that is serving to reshape an industry reeling from mixed messages. Here, the video of Rob Tarkoff, President and CEO of Lithium, discussing the acquisition: Lithium Technologies is a provider of platforms and tools for companies … [Read more...]

Filed Under: Social Business, Social CRM, Social Media Tagged With: call center, Contact center, Customer contact, Lithium, social, social CRM, Social Dynamx, Support

Surprise! Social Technology Still Needs People

October 3, 2012 by JakeWengroff Leave a Comment

Though I didn't attend Dreamforce two weeks ago, it's still reassuring that software companies -- and not just marketing and PR people -- are understanding the power and role of social in today's enterprise. That social media marketing platforms such as Involver and Vitrue were sold to Oracle, and Buddy Media to Salesforce, and not to ad agency holding companies like WPP, Omnicom, and Interpublic warm my heart -- and let all of us who work tirelessly in the social media world know that 'Yes, … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: Armano, Buddy Media, Certification, Edelman, Marketing Cloud, Radian6, Salesforce, social, social business, social CRM

The New Data.com Social Key: Taking on InsideView?

September 23, 2012 by JakeWengroff Leave a Comment

Salesforce's Dreamforce conference, held in San Francisco this past week, included a number of new product announcements, notably the launch of Data.com's Social Key, a tool to deliver social data and integrate it with customer and account information kept in Salesforce. According to the blog, By injecting social into traditional with just one click, the Social Key humanizes your business data and brings it to life through real-time updates and a 360-degree perspective. Social Key will … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Sales Tagged With: CRM, data, InsideView, Salesforce, selling, social, social CRM, social sales

If You Don’t Think Demand Generation Can Be Made Social, Think Again

August 20, 2012 by JakeWengroff Leave a Comment

In my last job, I was continually having to be the one trying to convince the marketing department to include social features and and add social elements to our demand generation programs. Quite simply, they didn't want to hear it. I always wondered why there was a difference in opinion.  Perhaps it was because social media was considered the domain of public relations/communications -- inbound marketing -- and demand generation is owned by marketing -- specifically, outbound … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: CRM, demand generation, Eloqua, marketing automation, social, social business, social CRM

Facebook Has the Audience, But Your Website Has the Content: What To Do?

August 16, 2012 by JakeWengroff Leave a Comment

In a great guest article last week in Forbes, Listening To Social Media Cues Doesn't Mean Ceding Control, Gigya CEO Patrick Salyer discusses the problem facing most marketers:  while creating multiple social identities has afforded a company to extend its reach and find new customers, it has become increasingly difficult to keep those customers engaged. Companies have spent billions of dollars in the creation, deployment, maintenance, and measurement of their wholly-owned web properties to … [Read more...]

Filed Under: Marketing, Social CRM, Social Infrastructure, Social Media Tagged With: B2B, Gigya, marketing, media, social, social business, social CRM, social infrastructure

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