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What Yahoo Will Do with Tumblr

May 19, 2013 by JakeWengroff Leave a Comment

With the news that Internet behemoth Yahoo will buy blogging and content platform Tumblr for $1.1 billion in cash has many analysts, including this one, wondering what will happen next. Yahoo clearly wants to buy its way into the social media elite.  In December 2005, Yahoo bought social bookmarking site Delicious, but it later sold it in 2011 to the founders of YouTube.  In September 2006, it offered to buy Facebook for $1 billion, but Facebook walked away. And Yahoo CEO Marissa Mayer … [Read more...]

Filed Under: Advertising, Marketing, Social Engagement, Social Media Tagged With: advertising, blog, blogging, blogs, Internet, marketing, photo, photos, search, social, social data, social media, Tumblr, Yahoo

Experiencing Social at Eloqua Experience, Part 2

November 14, 2012 by JakeWengroff Leave a Comment

After attending the Eloqua Experience conference in Orlando last week, I got warm fuzzies that demand generation marketers are getting more social.  After all, if the leader in the space is pushing social, then the rest of the industry will be soon to follow. Eloqua is a marketing automation and revenue performance management software provider.  The main engine of the platform primarily performs outbound marketing that pushes emails offering webinar invitations or content pieces (whitepapers, … [Read more...]

Filed Under: Marketing, Social Business, Social CRM, Social Media Tagged With: campaign, demand generation, Eloqua, marketing, marketing automation, social CRM, social data, social media, social media marketing

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