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The Power of Adding One Letter to the End of a Company Name

April 2, 2013 by JakeWengroff Leave a Comment

Today's news that Toronto-based press release distribution company Marketwire is rebranding itself to Marketwired -- yes, you read that correctly, all they did was add a 'd' -- had me thinking:  how much longer will press release companies continue to sell the traditional press release (i.e, exist)? (Share Clip)   Oh, and the company has also poached Stu Ogwa, former VP of business intelligence of Yahoo, to join Marketwire as EVP of product and technology, according to … [Read more...]

Filed Under: Marketing, Social Analytics, Social Business, Social Engagement, Social Media Tagged With: analytics, BusinessWire, content marketing, HootSuite, marketing, Marketwire, PR Newswire, social, social analytics, social media, social media monitoring, Sysomos

IBM Develops an Enterprise Twitter Solution, But Will Anyone Buy It?

January 29, 2013 by JakeWengroff Leave a Comment

For those employees who tweet during the workday, wouldn't it be great to have a platform which allowed you to view all of the tweets and activity from all of your coworkers -- without the noise and clutter of the rest of Twitter? For most companies, large and small, that want to collect or keep track of employee activity on Twitter, the social media manager usually creates a List on Twitter.  This is problematic primarily because all of the adding and removing of employees needs to be done … [Read more...]

Filed Under: Social Business, Social Media Tagged With: collaboration, enterprise, HootSuite, social, social media, social media monitoring, Twitter, Twitter List Management

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