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One Blogger Alone Is Not Enough To Increase Eyeballs — and Sales

April 9, 2013 by JakeWengroff Leave a Comment

Some companies still think that the job of blogging should go to only one person -- whether internal or to a freelance ghostwriter. While this may make economic sense and address a task that needs to get done, companies will find that there aren't any more inquiries or sales leads. This is because content is only one part of the job; content marketing and distribution is the second and more important component.  You can't have one without the other. When an employee or consultant writes … [Read more...]

Filed Under: Enterprise, Marketing, Social Analytics, Social Business, Social CRM, Social Media, Social Sales Tagged With: blog, blogger, bloggers, blogging, blogs, CRM, sales, social CRM, social sales, social selling

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