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What an Expensive Journalist Is Expected To Do These Days

October 23, 2013 by JakeWengroff Leave a Comment

Yesterday's news that Yahoo poached famed New York Times tech columnist David Pogue had several analysts and PR people thinking what his new role will most likely entail. CrunchBase Information David Pogue Information provided by CrunchBase Yahoo claims the move is to 'publish columns, blog posts and video stories that demystify the gadgets, apps and technology that powers our users’ daily lives,' according to Marissa Mayer.  But in order for the relationship to sustain itself, … [Read more...]

Filed Under: Advertising, Content, Marketing, Social Engagement, Social Media Tagged With: advertising, Altimeter, branding, brands, content, content marketing, native advertising, New York Times, Pogue, social advertising, Yahoo

What Yahoo Will Do with Tumblr

May 19, 2013 by JakeWengroff Leave a Comment

With the news that Internet behemoth Yahoo will buy blogging and content platform Tumblr for $1.1 billion in cash has many analysts, including this one, wondering what will happen next. Yahoo clearly wants to buy its way into the social media elite.  In December 2005, Yahoo bought social bookmarking site Delicious, but it later sold it in 2011 to the founders of YouTube.  In September 2006, it offered to buy Facebook for $1 billion, but Facebook walked away. And Yahoo CEO Marissa Mayer … [Read more...]

Filed Under: Advertising, Marketing, Social Engagement, Social Media Tagged With: advertising, blog, blogging, blogs, Internet, marketing, photo, photos, search, social, social data, social media, Tumblr, Yahoo

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