There is a category of enterprise social software which is emerging which doesn't know what to call itself yet. But if engagement platform HootSuite and enterprise social platform Yammer got married, this would be it. Basically, the software encourages any employee to engage in social media activity outside the four walls of a company, and tracks which content -- and which employee -- has been influential and responsible for the intended engagement (prospects, leads, job candidates, … [Read more...]
Yammer on the ‘Consumerization’ of IT
Last month's Twitterchat on the consumerization of IT, moderated by enterprise social platform provider Yammer, turned out to be a vibrant, spirited discussion on the shifting roles, responsibilities and expectations of today's corporate IT departments -- and the employees that rely on them. [And I'm sure that this topic was further explored at Yammer's first-ever annual customer conference YamJam, held in San Francisco October 28-30, which I unfortunately could not attend.] Via the … [Read more...]
Deloitte Gets (More) Social
Earlier today, global consulting giant Deloitte announced the launch of day-long 'social business innovation' workshops, in which Deloitte consultants would analyze a client's data and identify opportunities for social software implementation or optimization. I applaud this move because 'social' can mean so many different things for so many different organizations, and the idea of a workshop to kick things off is a great idea (for those who've worked with me in the past, you know the premium … [Read more...]
Google Enters the Social Enterprise with Public Debut of Google+ For Businesses
Hate it or love it, Google+ launched June 2011, and some consider it a strange anomaly in the social networking space. Though cheered and supported -- unlike its previous social/collaboration products like Google Wave and Google Buzz -- Google+ has yet to reach the audience sizes of Facebook, Twitter and LinkedIn. However, today's Google Enterprise blogpost and subsequent TechCrunch story reveal that Google may be finding another fit -- and revenue model -- for the fledgling social network: … [Read more...]